Post by account_disabled on Mar 6, 2024 23:19:54 GMT -6
We can establish 5 stages in the research process that we are going to see step by step. Z Define what you want to find out. Z Defines the techniques to use. Z Involve your target audience. Z List your main competitors. Z Summarize the findings and develop an action plan. Through primary research , which we have already seen, you will be able to answer questions like... Who are my clients and how can I reach them? What products and services do they need or want to purchase? What factors influence your purchasing decisions? What price should I set for my products and services? How can I improve sales? So you can, for example: Define your buyer profile. The first thing is to understand who your clients are, establishing fictitious and general representations of your ideal client to visualize your audience, establish effective communication and design your strategy.
Prepare your research questions . Open questions help you not direct the results and also avoid one-word answers that are left without explanation. Engage your target audience. It's about understanding their real Paraguay Mobile Number List characteristics, challenges and purchasing habits. At this point you can use interviews, surveys, collect opinions, sales records, collect frequently asked questions and observations about customer behavior in your establishment or with competitors, as well as collect complaints to determine areas for improvement in customer service. customer, prices or products and services. You can also obtain information through Facebook or other social networks and use Google Analytics to examine behavior on your website. List your main competitors… Who are your competitors, how do they operate and what are their strengths and weaknesses.
At this point, keep in mind that your competitors are both those that operate in the same market with similar solutions for the same target audience, and those that cover the same needs of the same audience with different solutions. Secondary research will help you know… What are the current economic conditions? What trends are influencing the consumer? Are there other markets that can help me grow? What are the demographic characteristics of my clients? You must obtain statistics and trends about the industry and consumer behavior to determine existing demand. Summarize your findings. Specify the goals of the study, the participants, what were the most interesting things you learned and create an action plan to adapt your strategy to what you have discovered. Even if you think you know your customers well, a market study can reveal new channels, trends and messages that improve your interactions with the buyer.
Prepare your research questions . Open questions help you not direct the results and also avoid one-word answers that are left without explanation. Engage your target audience. It's about understanding their real Paraguay Mobile Number List characteristics, challenges and purchasing habits. At this point you can use interviews, surveys, collect opinions, sales records, collect frequently asked questions and observations about customer behavior in your establishment or with competitors, as well as collect complaints to determine areas for improvement in customer service. customer, prices or products and services. You can also obtain information through Facebook or other social networks and use Google Analytics to examine behavior on your website. List your main competitors… Who are your competitors, how do they operate and what are their strengths and weaknesses.
At this point, keep in mind that your competitors are both those that operate in the same market with similar solutions for the same target audience, and those that cover the same needs of the same audience with different solutions. Secondary research will help you know… What are the current economic conditions? What trends are influencing the consumer? Are there other markets that can help me grow? What are the demographic characteristics of my clients? You must obtain statistics and trends about the industry and consumer behavior to determine existing demand. Summarize your findings. Specify the goals of the study, the participants, what were the most interesting things you learned and create an action plan to adapt your strategy to what you have discovered. Even if you think you know your customers well, a market study can reveal new channels, trends and messages that improve your interactions with the buyer.